Fishing lures and reels

Fishing lures and reels: 路亚 (lùyà). Most Western tackle brands manufacture in the same Chinese industrial clusters that sell direct on 1688. The search term that unlocks the market is the transliterated word for lure fishing, not the English one.

Search-term library

路亚

lùyà — Lure fishing — transliteration of "lure", the master term

渔轮

yúlún — Fishing reel

纺车轮

fǎngchēlún — Spinning reel

水滴轮

shuǐdīlún — Baitcasting reel

碳素竿

tànsùgān — Carbon fibre rod — check the modulus claim

Also search:雷强微物亮片软饵前打轮

Check before it ships

Rods are long. Confirm the packed length before ordering — many lines refuse parcels over 100 or 120 cm.
On 1688 the displayed price is usually a wholesale tier. Check the minimum order quantity before assuming the price applies to one unit.
Ask for the actual gear ratio and bearing count photographed on the reel body, not copied from the listing text.
Lures with lead weights are restricted on some routes. Confirm the material before choosing a line.

Bulky for its weight. Expect the carrier to bill volumetric weight rather than actual weight, and measure the packed parcel before choosing a line.

Use the category checklist, or order an independent inspection for high-value items.