How to Buy from 1688.com: Complete Guide for International Buyers

# How to Buy from 1688.com: Complete Guide for International Buyers

## Why 1688.com Matters

1688.com is China’s largest wholesale marketplace, owned by Alibaba Group. While Taobao serves individual consumers, 1688 focuses on B2B transactions with manufacturers, distributors, and wholesalers. Prices here are typically 30-60% lower than Taobao and 70-90% lower than international retailers.

For international buyers, 1688 offers access to factory-direct pricing that you simply cannot find elsewhere. A product that sells for $50 on Amazon might cost $8 on 1688. But there’s a catch: 1688 is designed for Chinese businesses, with Chinese-language-only interface, Chinese payment methods, and minimum order quantities (MOQs) that assume bulk buying.

This guide shows you how to navigate 1688.com, find reliable suppliers, and overcome the barriers that stop most foreign buyers from accessing these incredible deals.

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## What is 1688.com? Understanding China’s Wholesale Giant

### Platform Basics
– **Owner:** Alibaba Group (same as Taobao, AliExpress, Alibaba.com)
– **Focus:** B2B wholesale and factory-direct sales
– **Users:** Chinese manufacturers, distributors, wholesalers, and retailers
– **Products:** Everything from electronics and clothing to home goods and industrial equipment
– **Pricing:** Wholesale rates (typically 30-90% below retail)
– **MOQs:** Minimum Order Quantities (usually 10-100 units per SKU)

### 1688 vs Taobao vs AliExpress

**The 1688 Advantage:** You’re buying at factory-direct prices. A supplier on 1688 might be the actual manufacturer producing products for major international brands. You’re accessing the same source, just without the brand markup.

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## Challenges International Buyers Face on 1688

### 1. Language Barrier (The Biggest Obstacle)
– Entire interface is in Chinese
– Product descriptions are in Chinese
– Seller communications require Chinese
– Negotiations happen in Chinese
– Product specifications and certifications are in Chinese

**Reality Check:** Google Translate helps with basic understanding, but technical terms, industry slang, and nuanced negotiations get lost in translation. You’ll miss important details about materials, quality grades, and manufacturing capabilities.

### 2. Payment Restrictions
– **No international credit cards:** Visa, MasterCard, American Express don’t work
– **No PayPal:** Not accepted on 1688
– **Requires Chinese payment methods:** Alipay (requires Chinese bank account or international Alipay with limited functions), WeChat Pay (requires Chinese phone number and bank account), or bank transfer (high fees, complex process)
– **Currency conversion:** All transactions in RMB (CNY), not USD or EUR

**Reality Check:** Setting up Chinese payment methods as a foreign individual is extremely difficult. Most international buyers give up at this stage.

### 3. High Minimum Order Quantities (MOQs)
– Most suppliers require 10-100+ units per product
– Mixed orders often have higher MOQs
– Sample orders may be expensive (100-200% above wholesale price)
– Shipping costs per unit are high for small orders

**Reality Check:** If you want to buy 5 units of a product with 50-unit MOQ, you’re stuck. Either buy 50 units (inventory risk) or walk away.

### 4. Quality Verification Difficulties
– Can’t inspect products before purchase
– Photos on 1688 are often stock images or heavily edited
– Product specifications may be exaggerated
– No buyer protection like AliExpress’s buyer guarantee
– Returns and refunds are difficult (international shipping costs)

**Reality Check:** You’re buying sight-unseen from a factory you’ve never visited. If quality doesn’t match expectations, your options are limited.

### 5. Shipping and Logistics
– Most suppliers don’t offer international shipping
– You need to arrange freight forwarding yourself
– Customs clearance and import duties
– Shipping costs for small orders are expensive
– Delivery times vary (2-8 weeks depending on method)

**Reality Check:** Shipping a 10kg package from China to Europe via DHL costs $200-300. That might double your effective cost per unit.

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## Step-by-Step: How to Buy from 1688.com (Without Getting Scammed)

### Step 1: Research and Product Sourcing (1-3 days)

**What to Do:**
1. **Search for your product** using Chinese keywords (use translation tools)
2. **Analyze 10-20 different suppliers** – don’t buy from the first one
3. **Compare prices** – huge price variations indicate quality differences
4. **Check supplier credentials:**
– Business registration years (older = more stable)
– Transaction volume and ratings
– Response rate and response time
– Gold Supplier status (paid verification, but indicates serious business)
5. **Read product reviews** – look for detailed feedback about quality

**Keywords to Use:**
– English: “wireless earbuds”
– Chinese: “无线耳机” (wuxian erji)
– Search both and compare results

**Red Flags:**
– Price suspiciously low (50% below market rate)
– New supplier with few transactions
– No product reviews
– Vague product specifications
– Poor response rate (<70%) **Green Flags:** - Established supplier (5+ years) - High transaction volume (1000+ orders) - Detailed product specifications - Multiple product reviews with photos - Fast response time (<2 hours) ### Step 2: Supplier Verification (1-2 days) **Contact the Supplier:** - Use 1688's built-in chat (AliWangWang) - Ask specific questions about materials, production capacity, quality control - Request photos/videos of actual products (not stock images) - Ask for product certifications if applicable (CE, FDA, ISO, etc.) **Questions to Ask:** 1. What is the material composition? (具体的材质是什么？) 2. What is your production capacity per month? (月产量是多少？) 3. Do you have quality control processes? (有质量控制流程吗？) 4. Can you provide samples? (可以提供样品吗？) 5. What is your warranty/return policy? (保修/退货政策是什么？) 6. Have you exported to [your country] before? (之前出口过[你的国家]吗？) **Verification Tools:** - Check business license on China's National Enterprise Credit Information System (需要中文搜索) - Look for Alibaba.com presence (many 1688 suppliers also have Alibaba.com listings in English) - Search supplier name + "scam" or "fraud" in Chinese (搜索供应商名称 + "骗" 或 "欺诈") ### Step 3: Sample Order (Critical Step - Don't Skip!) **Why Samples Matter:** - Verify actual quality vs photos - Test functionality and durability - Check packaging and labeling - Assess supplier's reliability and professionalism - Negotiate better bulk pricing based on sample quality **How to Order Samples:** 1. **Negotiate sample price** - expect 100-200% above wholesale price 2. **Request multiple samples** if comparing suppliers 3. **Specify shipping method** - EMS is reliable for samples (7-14 days, $20-40) 4. **Pay sample fee** - usually via Alipay or bank transfer 5. **Inspect samples** upon arrival (check materials, workmanship, functionality) **Sample Evaluation Checklist:** - [ ] Materials match description - [ ] Workmanship quality (stitching, welding, assembly) - [ ] Functionality testing - [ ] Packaging quality - [ ] Labeling accuracy - [ ] Overall value for money **Reality Check:** Samples cost $50-200 including shipping, but they save you from thousands in potential losses from bad bulk orders. Always order samples before bulk purchase. ### Step 4: Negotiation and Order Placement (1-3 days) **Negotiation Tips:** - **Start with 20-30% below listed price** (wholesale prices are negotiable) - **Leverage volume** - "If I order 500 units, can you offer 15% discount?" - **Ask about free shipping** - "Can you include free shipping to [your freight forwarder]?" - **Request better payment terms** - "Can I pay 30% deposit, 70% upon inspection?" - **Get written confirmation** - screenshot all negotiated terms **What to Negotiate:** - Unit price - MOQ reductions (maybe 50 units instead of 100) - Free samples for large orders - Payment terms (deposit vs full payment upfront) - Shipping terms (DDP, FOB, CIF) - Production time (faster production if needed) - Customization (logo, packaging, colors) **Red Flags During Negotiation:** - Supplier refuses to negotiate - Insists on 100% upfront payment - Avoids questions about quality control - Pressure tactics ("price valid for 24 hours only") - Refuses to provide written confirmation **Order Placement:** - **Finalize all details** in writing (price, MOQ, specifications, shipping, timeline) - **Confirm payment method** - Alipay (preferred) or bank transfer - **Receive proforma invoice** - detailed invoice with all terms - **Make payment** - keep all transaction records - **Get order confirmation** - request production timeline and photos/videos during production ### Step 5: Production Monitoring and Quality Control (5-30 days) **What to Monitor:** - Production progress (request photos/videos every 3-5 days) - Raw material quality (if important for your product) - Assembly and workmanship - Packaging and labeling - Quality control inspections **Quality Control Options:** 1. **Self-inspection** - visit factory in person (ideal but expensive) 2. **Third-party inspection** - hire inspection service ($200-500 per inspection) 3. **Supplier's QC photos/videos** - request detailed documentation 4. **Pre-shipment inspection** - final check before shipping **What to Request:** - Raw material photos - Production line photos - Finished product photos (front, back, sides, details) - Quality control testing videos - Packaging photos - Any defects or issues found **Common Issues to Watch For:** - Materials don't match samples - Poor workmanship or assembly defects - Incorrect specifications - Substitutions (cheaper materials without notice) - Packaging damage - Labeling errors ### Step 6: Shipping and Logistics (5-30 days) **Shipping Options:** | Method | Cost | Speed | Best For | Customs | |--------|------|-------|----------|---------| | **Express (DHL/FedEx/UPS)** | $5-10/kg | 3-7 days | Samples, urgent orders | Handles for you (expensive) | | **Air Freight** | $3-7/kg | 7-14 days | Medium orders (100-500kg) | Need customs broker | | **Sea Freight (LCL)** | $1-3/kg | 20-40 days | Large orders (500kg+) | Need customs broker | | **Rail Freight** | $2-4/kg | 15-25 days | Europe orders | Need customs broker | **Freight Forwarder Options:** 1. **Use supplier's forwarder** - convenient but less control 2. **Hire your own forwarder** - more control, better rates for repeat orders 3. **Use China-based freight agents** - cheaper, handle customs **What Your Forwarder Does:** - Pick up goods from supplier - Consolidate multiple orders (if applicable) - Handle export customs in China - Arrange international shipping - Handle import customs in your country - Deliver to your address **Documents You'll Need:** - Commercial invoice - Packing list - Bill of lading - Certificate of origin (if required) - Product certifications (CE, FDA, etc.) **Customs Considerations:** - Import duties vary by country and product type - Some products require special permits (electronics, food, cosmetics) - Check HS codes for duty rates - Consider total landed cost (product + shipping + duties) --- ## Finding Reliable 1688 Suppliers: Expert Tips ### 1. Use Advanced Search Filters **Filters to Apply:** - **Business Type:** Manufacturer (better control) vs Trader (more products, less control) - **Transaction Volume:** 1000+ orders (established) - **Response Rate:** 90%+ (professional) - **Gold Supplier:** Paid verification (more serious) - **On-time Delivery Rate:** 95%+ (reliable) ### 2. Check Company Age and Stability **What to Look For:** - Business registration date (older = more stable) - Consistent transaction history (not just recent surge) - Stable product offerings (not constantly changing) - Physical address (not just P.O. box) **Red Flags:** - New supplier (<1 year) with huge transaction volume (could be fake) - Recent name changes - Multiple business registrations - No physical address ### 3. Analyze Transaction History **What the Numbers Mean:** - **High transaction volume + high satisfaction rate** = Reliable supplier - **High volume + low satisfaction** = Price-focused, quality issues - **Low volume + high satisfaction** = Small but quality-focused - **Low volume + low satisfaction** = Avoid ### 4. Read Between the Lines in Reviews **Look for:** - Detailed feedback about specific product aspects - Photos of actual received products - Comments about communication and professionalism - Repeated buyers (indicates satisfaction) - Negative reviews and how supplier responded **What Negative Reviews Reveal:** - Quality issues - Shipping problems - Poor communication - Misrepresented products - Difficult refunds/returns ### 5. Verify Product Claims **Common Exaggerations:** - "100% waterproof" - test with actual water - "Lifetime warranty" - get written terms - "FDA/CE certified" - request certificate numbers - "Genuine leather" - verify with samples - "Brand name" - check trademark status **How to Verify:** - Request certificate numbers - Check certification databases - Order samples to test claims - Ask for technical specifications - Search for independent reviews --- ## 5 Common 1688.com Scams (and How to Avoid Them) ### Scam #1: Disappearing After Payment **How It Works:** Supplier looks legitimate, takes your payment, then stops responding. No product, no refund, no response. **Red Flags:** - Insists on bank transfer only (no Alipay) - Pressure tactics to pay quickly - New supplier with few reviews - Vague business information - Unusually low prices **Prevention:** - Pay via Alipay (offers some protection) - Check supplier's age and transaction history - Start with small orders - Verify business license - Keep all communication records **Real Example:** Buyer paid $2,000 for electronics via bank transfer. Supplier stopped responding after payment. No legal recourse. Bank transfer offers no buyer protection. ### Scam #2: Bait and Switch Quality **How It Works:** Supplier sends high-quality sample, then ships lower-quality bulk products. You receive different items than ordered. **Red Flags:** - Sample quality seems too good for price - Supplier refuses detailed QC photos - Avoids questions about materials - Rushes production timeline **Prevention:** - Order samples from multiple suppliers - Request detailed QC photos/videos during production - Use third-party inspection - Write quality specifications in contract - Pay 30% deposit, 70% after QC approval **Real Example:** Buyer received excellent leather bag samples. Bulk order arrived with synthetic leather. Supplier claimed "materials vary by batch." Lost $5,000. ### Scam #3: MOQ Trickery **How It Works:** Supplier lists low MOQ online, but demands higher MOQ when you try to order. "Sorry, that price is for 1000 units only." **Red Flags:** - Price too good for listed MOQ - Vague MOQ information - "Contact for pricing" on listings - Multiple price tiers **Prevention:** - Confirm MOQ and pricing before ordering - Get written confirmation - Ask about price breaks at different volumes - Negotiate MOQ upfront - Walk away if terms change **Real Example:** Listed price $5/unit at 50-unit MOQ. When buyer tried to order, supplier said "That price is for 1000 units. 50 units is $12/unit." Buyer felt trapped after spending time on product development. ### Scam #4: Hidden Fees and Charges **How It Works:** Supplier advertises low product price, then adds hidden fees: packaging fee, handling fee, quality inspection fee, expedite fee, etc. **Red Flags:** - Price significantly lower than competitors - Vague pricing structure - "Additional fees apply" in fine print - Refuses detailed quote breakdown **Prevention:** - Request detailed quote with all costs - Ask about any additional fees upfront - Get pricing in writing before ordering - Compare total costs, not just unit price - Negotiate all-inclusive pricing **Real Example:** Product listed at $8/unit. Supplier added: $2/unit packaging, $1/unit handling, $500 QC fee, $300 expedite fee. Total cost became $12.50/unit instead of $8. ### Scam #5: Fake Certifications and Compliance **How It Works:** Supplier claims products have certifications (CE, FDA, ISO) but either doesn't have them or uses fake certificates. **Red Flags:** - Can't provide certificate numbers - Certificates look altered or generic - Refuses verification - Claims "in process" for certifications - Low prices despite expensive certifications **Prevention:** - Request certificate numbers - Verify in official databases - Ask for test reports - Contact certification bodies directly - Use third-party inspection **Real Example:** Supplier claimed FDA approval for food packaging. Certificate looked authentic but number didn't exist in FDA database. Products seized by customs. Buyer lost $8,000 + legal fees. --- ## 1688.com vs Other Platforms: Which Should You Use? ### When to Use 1688.com: - **Buying in bulk** (50+ units per SKU) - **Factory-direct pricing** (30-90% below retail) - **Customization needs** (logo, packaging, product modifications) - **Established businesses** with experience in China sourcing - **Complex products** requiring manufacturer relationships ### When to Use Taobao: - **Small orders** (1-10 units) - **Individual consumer purchases** - **Faster shipping** (7-14 days vs 20-40 days) - **Easier returns** (Domestic China returns) - **Retail-ready products** (no customization needed) ### When to Use AliExpress: - **Individual buyers** without China sourcing experience - **Convenience** (English interface, international payments) - **Buyer protection** (refund guarantee) - **Small orders** (1-5 units) - **Testing products** before larger 1688 orders ### Strategic Approach: 1. **Start on AliExpress** - Test product, learn market 2. **Move to Taobao** - Lower prices, medium quantities 3. **Upgrade to 1688** - Scale up, factory-direct pricing --- ## Real-World 1688 Success Stories ### Case Study #1: European Electronics Reseller **Challenge:** Find affordable wireless earbuds for EU market. **Process:** 1. Researched 20+ suppliers on 1688 2. Ordered samples from 5 suppliers 3. Tested sound quality, battery life, durability 4. Selected best supplier based on sample quality 5. Negotiated 40% discount on 500-unit order 6. Arranged freight forwarder for EU customs clearance 7. Received products in 21 days **Results:** - Cost per unit: $4.50 (vs $25 retail on Amazon) - Quality: Comparable to $50 retail earbuds - Total savings: $10,250 on 500 units - Profit margin: 200%+ after retail markup **Key Success Factors:** - Ordered samples from multiple suppliers - Tested products thoroughly - Negotiated bulk pricing - Used reliable freight forwarder - Verified certifications (CE, RoHS) ### Case Study #2: US Clothing Brand Startup **Challenge:** Source t-shirts with custom logo printing. **Process:** 1. Found 15 suppliers on 1688 specializing in custom printing 2. Requested samples with logo printed 3. Evaluated print quality, fabric quality, sizing accuracy 4. Chose supplier with best print quality 5. Negotiated MOQ from 100 to 50 units for initial order 6. Paid 30% deposit, 70% after QC photos 7. Received products in 18 days **Results:** - Cost per unit: $3.20 (vs $15 from US suppliers) - Print quality: Excellent, no fading after washes - Fabric quality: 100% cotton as specified - Startup saved $5,900 on initial order **Key Success Factors:** - Sample testing with actual logo - Reduced MOQ through negotiation - Deposited-based payment structure - QC verification before final payment - Clear communication about specifications ### Case Study #3: Australian Home Goods Retailer **Challenge:** Source bamboo kitchen products for eco-friendly brand. **Process:** 1. Researched 30+ suppliers on 1688 2. Verified sustainability certifications (FSC) 3. Ordered samples from 8 suppliers 4. Tested durability, finish quality, food safety 5. Visited top 2 suppliers in China 6. Selected supplier with sustainable practices 7. Negotiated long-term pricing contract 8. Arranged sea freight for 2000-unit order **Results:** - Cost per unit: $2.80 (vs $12 from other suppliers) - Quality: Premium grade as specified - Sustainability: Verified FSC-certified bamboo - Annual savings: $18,400 - Built long-term supplier relationship **Key Success Factors:** - Verification of certifications - Sample testing with real-world conditions - In-person factory visits - Long-term contract negotiation - Bulk shipping optimization --- ## 1688.com Buyer's Checklist (Print This) ### Pre-Order Research: - [ ] Researched 10+ suppliers - [ ] Checked supplier age and transaction history - [ ] Read product reviews (both positive and negative) - [ ] Compared prices across multiple suppliers - [ ] Verified business license if possible ### Supplier Verification: - [ ] Contacted supplier via chat - [ ] Asked specific questions about materials and quality - [ ] Requested photos/videos of actual products - [ ] Checked for certifications (if applicable) - [ ] Verified response time and professionalism ### Sample Evaluation: - [ ] Ordered samples from top 2-3 suppliers - [ ] Tested materials and workmanship - [ ] Verified functionality and durability - [ ] Checked packaging and labeling - [ ] Calculated total landed cost (product + shipping + duties) ### Order Negotiation: - [ ] Negotiated unit price - [ ] Confirmed MOQ and pricing tiers - [ ] Agreed on payment terms (deposit structure) - [ ] Clarified shipping method and costs - [ ] Got all terms in writing ### Quality Control: - [ ] Requested production progress photos - [ ] Arranged third-party inspection (if applicable) - [ ] Verified final QC photos/videos - [ ] Confirmed packaging and labeling - [ ] Approved final payment only after QC ### Shipping and Logistics: - [ ] Hired freight forwarder or used supplier's forwarder - [ ] Confirmed shipping method and timeline - [ ] Prepared customs documentation - [ ] Checked import duties and regulations - [ ] Tracked shipment until delivery --- ## FAQ: Buying from 1688.com **Q: Can individuals buy from 1688.com, or is it only for businesses?** A: Technically, 1688 is designed for businesses, but individuals can buy too. However, you'll face challenges: high MOQs, Chinese payment methods, and business-focused suppliers. Many suppliers prefer business buyers. That said, if you're buying for resale or business use, suppliers are generally willing to work with you. **Q: What's the minimum order quantity on 1688.com?** A: MOQs vary by product and supplier. Typical MOQs are 10-100 units per SKU. Some products have higher MOQs (500+ units), while others accept lower MOQs (5-10 units). You can often negotiate MOQs down, especially for first orders. Expect to pay higher per-unit prices for smaller quantities. **Q: How do I pay on 1688.com without Chinese payment methods?** A: You have limited options: (1) Use an international payment service that transfers to Alipay (fees 3-8%), (2) Wire transfer via bank (high fees, no protection), or (3) Use a Chinese shopping agent who handles payment for you (most practical for foreign buyers). Most international buyers use agents because setting up Chinese payment methods is extremely difficult. **Q: Can I trust the product photos on 1688.com?** A: Be skeptical. Many 1688 photos are stock images or heavily edited. Always request actual photos/videos from suppliers showing real products, not marketing images. Order samples to verify quality. Photos can make cheap products look premium. Trust samples and third-party inspections, not photos. **Q: How long does shipping take from 1688.com suppliers?** A: It varies by shipping method: Express (DHL/FedEx) 3-7 days, Air freight 7-14 days, Sea freight 20-40 days, Rail freight 15-25 days. Add 5-10 days for production time. Total timeline: 10-50 days depending on product, order size, and shipping method. Samples ship faster (7-14 days via EMS). **Q: What if the products arrive damaged or don't match the order?** A: Unlike AliExpress, 1688 has no automatic buyer protection. Your options depend on payment method and supplier relationship. Alipay offers limited dispute resolution. Bank transfers have no recourse. Prevention is key: order samples, use third-party inspection, negotiate deposit-based payment (pay balance only after QC approval), and choose reliable suppliers with good track records. **Q: Do I need to pay import duties on 1688.com orders?** A: Yes, most countries charge import duties on commercial goods. Duty rates vary by product type and country (typically 5-25% of product value). Some products have higher duties or require special permits (electronics, textiles, food). Your freight forwarder can handle customs clearance and duty payment. Calculate total landed cost including duties before ordering. **Q: Can I customize products on 1688.com?** A: Yes, customization is a major advantage of 1688. You can request: custom logos, packaging, colors, materials, specifications, and product modifications. MOQs are usually higher for customized orders (50-500+ units). Be prepared to provide detailed specifications and pay for mold/tooling costs if applicable. Many suppliers have in-house customization capabilities. **Q: How do I find English-speaking suppliers on 1688.com?** A: Most 1688 suppliers don't speak English fluently. That said, larger suppliers and manufacturers often have English-speaking sales staff. Use translation tools (Google Translate, DeepL) for communication. Many suppliers use translation software too. Alternatively, use a Chinese shopping agent who can communicate in Chinese on your behalf. **Q: Is 1688.com safe for foreign buyers?** A: 1688.com is a legitimate platform owned by Alibaba Group, but buying safely requires due diligence. The platform itself is safe; individual suppliers vary in reliability. Follow this guide: research suppliers, verify credentials, order samples, use third-party inspection, negotiate deposit-based payment, and choose established suppliers. Most scams target inexperienced buyers who skip these steps. --- ## The 1688.com Learning Curve—Or Skip It with Expert Help Learning to buy from 1688.com takes time, patience, and mistakes. You'll need to: - Learn basic Chinese or use translation tools - Understand Chinese business culture and negotiation - Navigate complex shipping and customs - Develop supplier verification skills - Build relationships with reliable suppliers - Accept that your first few orders might have issues It's possible to learn, but it's not quick. Most successful international buyers spent 6-12 months and made $5,000-20,000 in mistakes before getting it right. Or you can skip the learning curve by working with professional Chinese shopping agents who already know 1688 inside and out.

We’ve been sourcing from 1688.com for years. We know:
– Which suppliers are reliable (and which to avoid)
– How to negotiate the best prices
– How to verify product quality before shipping
– How to handle customs and shipping logistics
– How to get your money back if something goes wrong

Our quality standards ensure you receive exactly what you ordered, on time, at the best possible price.

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**Ready to access 1688.com’s wholesale prices?**

Get 10% OFF your first 1688 sourcing order!

See how our 1688 sourcing process works →

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*This guide is for educational purposes. 1688.com is owned by Alibaba Group. We are not affiliated with 1688.com or Alibaba Group. Always conduct due diligence when sourcing from international suppliers.*

How to Buy from 1688.com: Complete Guide for International Buyers

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